Thinking of starting a beauty blog? Start one with Web Stories as the content format, because content in this format can rank on Google's 1st page and thus gives you more reach and visibility.
Web Stories are fast-loading, visually engaging, mobile-focused and user-first. The user experience they give is comparable to that of social media Stories.
They are equally easy to create as well. However, they are indexed by search engines and hence are searchable on the web and can rank like other web pages. They are not confined to a social media platform, they are meant for the open web.
Web Stories are a futuristic content format that is powered by Google's AMP technology. They score well on performance as well as user engagement metrics. They rank in a dedicated section on Google's 1st page.
To see this in action, search for terms like 'los angeles', 'asia', 'mario' on a mobile device and notice the Visual Stories carousel.
Web Stories on several keywords in the travel niche and some in the gaming niche have started ranking. Soon to feature are Stories in other niches like fashion, food and entertainment, as announced by Google in the 2019 AMP Conference.
So starting a Web Stories beauty blog is an idea worth considering.
A blog with articles format does not promise the reach that a blog with Web Stories does. Compared to Web Stories, long-form articles are less engaging. Plus there is too much competition for them to rank high in search engines.
To create Web Stories on your blog, you will get access to the Visual Story Builder, a mobile-compatible Web Story creation tool with a WYSIWYG editor and a media library of music and millions of images that can be added to your Stories for free. You can also upload your own images and videos in your Stories.
With Visual Stories, you can start the Web Stories blog in a few easy steps and then focus on creating content. No technical expertise is required to get the blog started or to create Stories.
The effort is comparable to starting a page or creating posts on a social media platform but the advantage lies in the search engine rankings that Web Stories can get.
Start a makeup and beauty blog of Web Stories. You'll be proud you took this decision.